Advanced Concepts + Innovation
Successful planning of innovation roadmaps and long term innovation strategies for your brand will result in keeping your brand on track.  Delighting consumers by building empathy for their unique needs, using design research, exploring functionality and rapid prototyping to gain competitive advantage.
Design Strategy
I can help steer you product line in the right direction by aligning your brand voice to you products and brand values.  Marrying consumer insights and intuition to strategize and maximize opportunities for all sectors of the outdoor and activewear industry. By understanding the needs of your consumers I can map the design process to meet your brands business needs and outcomes.

Apparel Design
Crafting the vision that distils function first performance apparel that puts the consumer  first. I create meaningful relatable products that brands aspire too, I use my experience and intuition to design impactful, sustainable products that grow your brand.
Creative Direction
Bringing together research on your brands consumer, trends in both design and societal norms to create an aesthetic that is relevant, informative and forward thinking. This initial phase inspires design and creates conversation around imagery, form, function and fit.
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